I watched black and white television for 10 years. Networks slowly started to broadcast in color in the late 50s and it really picked up in the 60s. By 1970, it was hard to find any new programs broadcast in black and white.
When the broadcast television networks aired a program in color, the show was preceded by an announcement highlighting that fact. First up is a video showing the color presentation packages from ABC, CBS, and NBC.
A great video showing all the NBC IDs throughout the years:
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